Media Activation Analyst

This position is based in Greenville, SC, the North American Headquarters of Michelin North America, Inc.

THE OPPORTUNITY

We are seeking a dedicated and motivated Media Activation Analyst to join our team. The ideal candidate will be responsible for implementing and optimizing media campaigns across various platforms to ensure maximum reach and engagement.

WHAT WILL YOU DO

Campaign Management

• Provide end-to-end campaign execution and optimization of programmatic support of retailer media initiatives.
• Lead the setup, activation, and optimization of programmatic campaigns for Michelin North America.
• Lead all aspects of ongoing optimization and day-to-day activities for programmatic campaigns to meet and exceed campaign goals including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, and business review.
• Optimize campaigns according to assigned digital performance critical metrics, including ROAS, incremental lift, CVR, etc.
• Manage campaign budgets and pacing within the DSPs and timelines for each initiative.
• Proactively explore and test new campaign types, tactics, and strategies to continually optimize campaigns.

Ad Operations

• Independently handle creative setup, trafficking, and troubleshooting within each activation platform.
• Resolve any tracking issues prohibiting performance.
• Oversee media buying platform strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area.

Analytics & Measurement

• Provide strategic, data-driven recommendations to retail marketing and communications leaders based on campaign performance insights.
• Identify and apply audience insights across channels to improve performance, inform future recommendations, and enhance data storytelling.
• Establish and lead post-buy audit and optimization efforts to ensure the integrity and efficiency of media plans.
• Collaborate with the Performance Manager on post-campaign reports and analyses across all paid media activations.

Business Perspective & Digital Engagement

• Provide subject matter expertise within the programmatic space to help elevate our digital activation approach in the North American region.
• Stay current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities, using this knowledge to influence current and future business plans and strategies.
• Drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.
• Serve as a subject matter authority by creating recommendations for growth campaigns, communicating campaign performance, and proactively identifying areas for improvement and optimization.

WHAT WILL YOU BRING

• Bachelor's Degree with 1-2 years of relevant work experience (programmatic and data analytics experience).
• Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting.
• Understanding of the digital ad ecosystem relating to programmatic operations.
• Strong attention to details, and a high level organization
• Great interpersonal skills. The successful candidate will be communicating with multiple key internal stakeholders.
• Paid Search experience, a plus.
• Understanding of digital marketing objectives, pixel strategy and how different channels and tactics influence consumer behaviors.
• Ability to translate strategy, data, and technical setup requirements to internal stakeholders, to ensure that reporting aligns results in a meaningful way.

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