East Asia & Oceania - Senior Manager Communication

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As deputy to the Director of Communications, the Senior Manager Communications, will have internal, corporate as well as commercial communications responsibilities, including but not limited to:

Strategy and planning:

• Building regional communications strategy based on group direction.
• Planning of commercial communications, corporate and internal communication projects.
• Implementing the Group's communications and brands strategy in the context of E2A.
• Driving deployment of communication plans with the markets.

Brand building and reputation management:

• Acting as custodian of the Michelin brand in region and local markets, including training to other stakeholders.
• Building brand awareness in E2A by engaging target audiences and ensuring Michelin's commercial and corporate attractiveness is increased (Brand Power Score and Vitality Quotient).
• Ensuring overall consistency of brands and messaging, contributing to the protection and development of the company's and entities reputation.
• Overseeing governance of local websites, intranet and social media channels.
• Crisis communications.
• Participation in the editorial ecosystem.

Engagement

• Engaging the communication teams across E2A
• Coordinating internal and external events together with the commercial, corporate and internal communications teams while ensuring performance.
• Driving rollout of large-scale brand campaigns in multiple markets (TV + digital).
• Ensuring the performance of all communication campaigns.
• Driving change communications.
• Management of regional projects as assigned.

• Contributing to the achievement of collective objectives defined by Asia Pacific management.

Skills And Experience:

• Minimum 12 years’ corporate communications or marketing communications experience in a regional or global role, preferably in multinational organizations or agency.
• Experience in managing large-scale marketing communications campaigns.
• Change communications experience.
• Excellent command of English, written and spoken (C1 level).
• Excellent communication skills and ability to influence without authority across all levels of organization.
• Independent and hands-on working style.
• Agility and ability to perform in a fast-paced and dynamic environment.

Please apply for the deadline by 15 November. We will reach out to successful candidates after the deadline.