East Asia & Oceania - Senior Manager Communication

17 10 2024
:
MICHELIN ROH CO LTD, Thailanda
:
Communication
:
Regular
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East Asia & Oceania - Senior Manager Communication

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As deputy to the Director of Communications, the Senior Manager Communications, will have internal, corporate as well as commercial communications responsibilities, including but not limited to:

Strategy and planning:

  • Building regional communications strategy based on group direction.
  • Planning of commercial communications, corporate and internal communication projects.
  • Implementing the Group's communications and brands strategy in the context of E2A.
  • Driving deployment of communication plans with the markets.

Brand building and reputation management:

  • Acting as custodian of the Michelin brand in region and local markets, including training to other stakeholders.
  • Building brand awareness in E2A by engaging target audiences and ensuring Michelin's commercial and corporate attractiveness is increased (Brand Power Score and Vitality Quotient).
  • Ensuring overall consistency of brands and messaging, contributing to the protection and development of the company's and entities reputation.
  • Overseeing governance of local websites, intranet and social media channels.
  • Crisis communications.
  • Participation in the editorial ecosystem.

Engagement

  • Engaging the communication teams across E2A
  • Coordinating internal and external events together with the commercial, corporate and internal communications teams while ensuring performance.
  • Driving rollout of large-scale brand campaigns in multiple markets (TV + digital).
  • Ensuring the performance of all communication campaigns.
  • Driving change communications.
  • Management of regional projects as assigned.
  • Contributing to the achievement of collective objectives defined by Asia Pacific management.

Skills And Experience:

  • Minimum 12 years’ corporate communications or marketing communications experience in a regional or global role, preferably in multinational organizations or agency.
  • Experience in managing large-scale marketing communications campaigns.
  • Change communications experience.
  • Excellent command of English, written and spoken (C1 level).
  • Excellent communication skills and ability to influence without authority across all levels of organization.
  • Independent and hands-on working style.
  • Agility and ability to perform in a fast-paced and dynamic environment.

Please apply for the deadline by 15 November. We will reach out to successful candidates after the deadline.